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An Adventure in Selling a Home
As a business owner in the business of Home Decorating, I know all too well the importance of "staging" when it comes to putting your home on the market.
Go to any "model home" in any development and you will see it all laid out with furnishings and accessories as if someone actually lived there.
Go to any department store and see little "vignettes" of furnishings all set up as if they were in a real living room or dining room.
This is called "merchandising" and it's purpose is to help the buyer envision how "pretty" it will look if they owned that particular item or home. It creates more desire than simply seeing a sofa sitting all alone or a house with blank walls and floors.
Business owners realize that the average person can't see the possibilities. So they create an entire "setting" to help the buyer appreciate the beauty of the item they are selling.
As the real estate agents paraded through our northern Idaho home, I was so proud of myself as they commented on how the rooms had already been "staged" so beautifully, leaving them nothing to do.
Beds made with decorator pillows and accents, excess furnishings and personal items put away, carefully chosen accessories placed within the room, each room looking like something out of a magazine. I got complimented a lot on what they called my "talents". But it's just a matter of "learning" over time rather than actually having a knack you were born with.
Those of you who read my blog are "do it yourselfers" who can walk in to any potential home and look past the collections of "junk", the weird paint colors and the jumble of furniture to see a vision of how YOU would make the home look.
But you have to remember that most people aren't like you and I. They only see the "junk", the bad paint job, the hole in the ceiling; not the "potential". It's those people you must appeal to the most with how you present your home to them.
It's the same in business. If you went to my website and only saw a picture of the stencil and never another photo of just how it might look on your walls, cabinets or ceilings, would you be quite so quick to purchase?
OK, maybe YOU would, because you are a visionary. But the average customer needs those ideas in order to help them decide how that item might fit in to their own decor.
I learned this lesson well back in the late 90's when I was selling to all the Ben Franklin Stores across the nation. One store here in Washington was having trouble selling a grape stencil design I sold them. They had purchased 24 of them and there they sat on the rack week after week without one sale.
They asked for assistance, so I stenciled the grapes on to a Bar-B-Que apron and displayed it with Bar-B-Que tools. Within two weeks they were sold out and ordering more. Point proven: people need to see it along with an idea.
Even smart Ebayers know the importance of staging their items to appeal to the buyer. So keep this in mind as a good lesson in life; whether you are selling your home, a service, or selling merchandise.
Now that you understand the reasoning behind creating "displays" in your home before you put it on the market, you can now see why it's vital to the sale of your home.
If you need help with staging your room, send me a photo of how the room looks now and let me make some suggestions to you.
Simply email me directly at stencilstoplaster@yahoo.com and attach your photo. I'm happy to help.